Top Creative to Helm the Singapore Creative Circle Awards (CCA) 2007

Adoi Magazine
Top Creative to Helm the Singapore Creative Circle Awards (CCA) 2007

The Association of Accredited Advertising Agents Singapore has announced the appointment of Calvin Soh, Chief Creative Officer of Publicis Asia, President/Creative Director of Fallon Asia, as Chairman of the Singapore Creative Circle Awards 2007 (CCA).

Soh has won Golds and Silvers in One Show, Lions at Cannes, silver nomination and commendations in D&AD and top honours at Asian regional shows, and was ranked No. 1 in Asia in 2000 by Campaign Brief.

He was headhunted in 1999 to work in Fallon NY and Minneapolis across fortune 500 clients like Citibank, United Airlines, EDS etc.

A natural leader, a client advocate, and a highly regarded creative person in Asia-Pacific, Soh returned to Singapore in 2002 to set up Publicis groupe-owned Fallon Asia.

“Traditionally, the CCA has been a showcase of local talents for the global ad industry. We're long past that stage now. What the CCA should be is a showcase of global talents for global clients. For our industry to grow, we need to be outward looking, not inward. CCA needs to be a show that commands respect from our peers, that part will never change. However, it needs to command respect from our clients as well, who ultimately are purchasers of our product. And we can bridge that gap by rewarding brilliant ideas without having to resort to measured effectiveness either. The CCA will also continue to evolve like our industry has. Digital used to be this small monkey in the room, left to do its own thing. Well it's grown to be a 900-pound silver backed gorilla and like it or not, we have to embrace it,” says Soh of the direction for CCA 2007.

“As such, the CCA will be a celebration of creativity, regardless of medium. This change will naturally be an evolution but change it must and change it will,” added Soh.

Since its inception in 1980, the annual Singapore Creative Circle Awards (CCA) has been the event of the year for creative professionals in the advertising and marketing communications industry in Singapore. Over the past 26 years, the stringent judging standards maintained at the CCA have challenged local industry professionals and helped Singapore grow its reputation as one of the world leaders for print advertising.