Fresh Blood at the 4As

Fresh Blood at the 4As
Singapore , 1 June 2007 - The Association of Accredited Advertising Agents Singapore (4As) welcomes two senior members of the industry to its Executive Committee. Jeffrey Seah, Chief Executive Officer, MindShare Singapore and Patricia Lim, General Manager, PHD Network were co-opted into the Executive Committee recently.

Welcoming the new members, 4As President Anthony Kang said, “The Association is committed to injecting fresh blood into the leadership. Therefore, we are constantly looking for new talents whom we can bring on board our Executive Committee.

We are delighted that Jeffrey and Patricia have responded to our calls to step forward and we are confident that they will bring with them fresh ideas to collectively serve and advance the needs of the industry.”

Last December, the 4As elected four new members – Angus Fraser, Gan Boon Guan, Harpreet Singh and Shirley Yeo. With the latest additions, the 4As now has 14 members on the Executive Committee.

“The new members are passionate about the industry and I have no doubt that they will be able to value-add to the existing team as we move forward with many new and exciting plans that was identified at the recent Executive Committee retreat,” added Kang.

Media Contact: Sarah Tang, Tel: 6836 0600, Email: sarah@4as.org.sg

About the Association of Accredited Advertising Agents Singapore (4As):
The Association of Accredited Advertising Agents Singapore was founded in 1948. Better known as the 4As, this non-profit trade association represents advertising and marketing communications practitioners, agencies and related businesses in Singapore. The 4As works in close co-operation with other related trade associations, schools and government bodies to nurture talent and to improve the stature and prominence of the advertising and marketing communications industry. Among the key events organised and promoted by the 4As are the Singapore Creative Circle Awards or the Gong Show; the Students Creative Awards, commonly known as The Crowbars; and the Singapore Media Awards.